CURLS was founded by Mahisha Dellinger, a former Marketing Manager at a Fortune 500 Company. Disenchanted with the lack of natural hair products with quality ingredients and dependability, Mahisha sought to create a new brand that resonates with women like her. Our CEO collaborated with leading cosmetic and wellness experts to develop CURLS. Our CEO’s desire was to create a remarkable, high quality, natural hair care line for an overlooked audience.

Mahisha Dellinger

Mahisha launched CURLS Beauty Brands in 2002 and never looked back. Frustrated with the lack of products for natural, curly hair, Mahisha worked to develop an award-winning line of organic hair care products and singlehandedly built the demand for the CURLS brand.

Her entry into mass retailers made it possible for natural hair customers to access CURLS everywhere. Mahisha was at the forefront of the natural hair movement. Pushing for women to rock their beautiful locks, Mahisha tirelessly advocate natural hair at conferences, shows and interviews.

Today the CURLS natural hair care collections line retail shelves across the US and internationally.


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Blueberry Collection

Formulated with certified organic Blueberry Extract, Aloe Leaf Juice, and Chamomile Extract clinically proven to REPAIR, PROTECT, RESTORE and GROW your curls. Soften, detangle, moisturize, condition and hydrate your curls while repairing damage, protecting against breaking, and encouraging hair growth.

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Curly Q Collection

Keeping your little curly cutie’s hair clean can be a challenge. Their active lifestyle makes keeping clean hair days, few and far between. However a healthy hair care environment requires keeping the hair and scalp free of additional dirt, debris and excess oil that could clog the pores or weigh the hair down. Therefore cleansing the treating young hair with quality nutrients regularly is a necessary practice to put in place for your child.